Survey and feedback forms are a powerful way to get product/service feedback, gather audience insights to understand market trends and even capture leads.
But the world of forms has evolved a lot. People are now more privacy-focused and time concerned.
Plus each business has a unique need for feedback forms.
Needless to say, a form builder should be able to satisfy your campaign requirements, keep it convenient for the audience and yet remain within budget.
But are there form building tools that can actually do all of those?
Why yes! And our team tracked down those free, top-tier form builders both you and your audience will love using.
Key Takeaways:
- Form builders help you build survey or feedback forms to gather audience opinion and insights
- There are many form builders that you can use to build and customize forms fast for free, but as usual there are some limitations
- Some form builders even come with logic jumps and payment collection settings
- Survey and feedback forms can be connected with Notion, Airtable, and other workflow tools to automation
- A good form builder combines privacy, control, and ease of use with customization flexibility
The Best Free Form Builders and Survey Apps at a Glance
| Tool Name | Free/Paid | Short Description |
|---|---|---|
| Google Forms | Free | Fast and simple form builder by Google with unlimited responses. |
| Microsoft Forms | Free | Easy form builder, perfect for Microsoft 365 users. |
| SurveyPlanet | Free | Create unlimited surveys, questions, and responses with a simple, beginner-friendly interface. |
| Tally | Free | Unlimited forms and responses; minimal branding even on the free plan. |
| Zoho Survey | Free | Basic surveys free with limited responses; good for beginners. |
| Cognito Forms | Free | Allows complex forms like payment forms even in the free tier. |
| Youform | Free | A great free alternative to Typeform for conversational forms. |
| Fillout | Free | Connects with Notion and Airtable; offers rich features in the free plan. |
| Formbricks | Free | Open-source product survey tool; perfect for user research. |
Google Forms
Google Forms is a household name and one of the most popular free survey tools available. As part of the Google Workspace (formerly G Suite), it enables anyone with a Google account to create unlimited surveys and responses for free.
The interface is extremely easy to use – simply add questions (multiple-choice, text, checkboxes, scales, etc.), send out the form via link or email, and watch responses roll in real-time. All data can be automatically sent to a Google Sheets spreadsheet for analysis, making it convenient to track results. Collaboration is a breeze too, with multiple team members able to edit a form simultaneously.
While Google Forms is not the flashiest tool, its simplicity and reliability make it a go-to choice for millions of users.
Why We Like It
Google Forms keeps it simple and free, with effortless integration into Sheets and Sites. It covers essential features like multiple question types and logic jumps, making it a go-to for anyone—from beginners to busy teams—who need quick, no-cost surveys.
Ideal For
Perfect for teachers, students, nonprofits, and small businesses needing quick, no-fuss surveys or feedback forms—Google Forms keeps it simple, effective, and entirely free.
Customer Rating
- G2: 4.6/5
Microsoft Forms
Microsoft Forms Microsoft Forms, part of the Office 365 suite, is a free and intuitive survey tool for anyone with a Microsoft account. It lets you create unlimited surveys, quizzes, and polls with various question types and multimedia support. Seamlessly integrated with Excel, Teams, SharePoint, and OneDrive, it allows real-time data analysis and easy collaboration.
With up to 200 responses per form for personal users, it’s ideal for businesses, educators, and individuals needing simple, professional surveys without extra cost.
Why We Like It
Microsoft Forms is free, easy to use, and fits naturally into the Microsoft 365 ecosystem. It offers real-time collaboration, sharing via link or QR code, basic customization with themes, and branching logic for smarter surveys. With a clean interface and no hidden costs, it’s ideal for both desktop and mobile users—perfect for schools and businesses already using Microsoft tools.
Ideal For
Businesses and educators already using Microsoft 365, who want to collect feedback or quiz results internally. It’s great for corporate training quizzes, employee feedback forms, event registrations, or quick customer surveys — especially when you plan to analyze data in Excel or share forms via Outlook/Teams. Microsoft Forms is also suitable for individual users (bloggers, students, etc.) who prefer Microsoft’s interface over Google’s.
Customer Rating
- G2: 4.4/5
SurveyPlanet
SurveyPlanet is an easy-to-use, free survey builder that lets you create unlimited surveys, ask unlimited questions, and collect unlimited responses—all without hidden fees. With its clean, beginner-friendly interface and access to 90+ pre-written templates, setting up surveys for customer feedback, education, or research becomes effortless. It also allows anonymous responses, survey embedding, and real-time tracking, making it a great option for simple yet scalable survey projects.
Why We Like It
SurveyPlanet keeps things simple while offering generous unlimited usage, even on its free plan. It’s perfect for those who want a straightforward, no-fuss experience without worrying about hitting usage caps. With easy sharing options and mobile-friendly surveys, it’s ideal for fast feedback collection.
Ideal For
Great for startups, educators, community managers, and small businesses that need to run frequent surveys without budget constraints. If you’re looking for an accessible, beginner-friendly tool that just works, SurveyPlanet is an easy win.
Customer Rating
- G2: 4.5/5
Tally
Tally is a fast-rising form builder known for offering almost all features completely free. With unlimited forms, questions, and responses, it feels as easy as typing a document. Despite its simplicity, Tally supports advanced features like conditional logic, calculated fields, file uploads, and answer piping—all without paywalls. Its “free until you scale” model and easy embedding options make it a standout alternative to pricier tools like Typeform.
Why We Like It
Tally offers a true “form builder without limits” experience, giving users powerful features like conditional logic, file uploads, and payment collection—all for free. There are no hidden paywalls unless you want extras like custom domains or branding removal. Its simple, type-based interface makes form creation fast for beginners, while still offering the flexibility power users need. Tally proves that free survey software can be both easy and full-featured.
Ideal For
Ideal for startups, freelancers, marketers, and educators who need unlimited, full-featured forms without subscription costs. Tally is a perfect choice for anyone frustrated by the limits of other free survey tools.
Customer Rating
- G2: 4.7/5
Zoho Survey
Zoho Survey is a smart choice if you need a professional survey tool for free. You can create up to three active surveys with 10 questions and 100 responses each—perfect for small projects.
The drag-and-drop editor, 25+ question types, and 200+ templates make building surveys quick and easy. Plus, with features like skip logic, easy sharing, and built-in reporting, it’s everything you need without hidden costs. If you’re already using Zoho CRM or Campaigns, it fits seamlessly into your workflow.
Why We Like It
Zoho Survey adds a professional touch even on its free plan. You can brand your surveys, use 200+ templates, and even create multi-language forms—all without spending a dime. It’s also one of the few free tools that offer answer piping and scoring, making it perfect for quizzes or smarter surveys. Plus, with Zoho’s strong focus on security, your data stays safe. The 100-response limit fits most small projects, and if you ever outgrow it, their paid plans are affordable and easy to upgrade.
Ideal For
Zoho Survey is perfect for small businesses, teams already using Zoho apps, HR departments, project managers, and educators who need polished, business-grade surveys without the hefty price tag. If you’re looking for a simple, reliable way to collect feedback without limits on quality, this one’s a smart pick.
Customer Rating
- Capterra: 4.5/5
Cognito Forms
Cognito Forms is a fantastic choice if you need something more powerful than a basic survey tool. Even on the free plan, you can build unlimited forms with up to 500 entries per month.
It’s super easy to use with drag-and-drop building, and you get advanced perks like conditional logic, calculations, multi-page forms, and even payment collection.
Plus, with integrations like Zapier and built-in encryption, it’s perfect for handling anything from customer feedback to event registrations without the usual tech hassle.
Why We Like It
We love Cognito Forms because it feels like a premium tool without the price tag. You can set up smart workflows, collect payments, and even crunch numbers inside your forms—all for free. Plus, everything’s secure, which is a big win if you’re handling sensitive information.
Ideal For
Cognito Forms is great for small businesses, nonprofits, event organizers, and anyone who needs flexible, detailed forms without breaking the bank. If you want pro-level features without coding or high costs, this tool’s a winner.
Customer Rating
- Capterra: 4.5/5
YOUFORM
YouForm is a newer but exciting player in the free survey and form builder space. It lets you create unlimited forms and collect unlimited responses without any hidden fees.
The platform is clean, intuitive, and built for speed—perfect if you want to launch surveys, feedback forms, or polls quickly. Plus, it supports logic jumps, custom branding, file uploads, and real-time response tracking, giving you a lot more power than you’d expect from a free tool.
Why We Like It
We like YouForm because it feels refreshingly simple yet powerful. You get premium features like logic branching, branding options, and file collection without being pushed toward a paid plan. It’s fast, beginner-friendly, and flexible enough to handle everything from customer feedback to event signups.
Ideal For
YouForm is ideal for startups, educators, freelancers, and small teams who need an easy yet capable survey tool without any budget pressure. If you’re looking for a no-fuss, feature-rich option that just works, YouForm is a smart choice.
Customer Rating
- Capterra: 4.7/5
FillOut
Fillout is a modern, flexible survey and form builder that feels effortless to use. With its free plan, you can create unlimited forms and surveys without restrictions on the number of questions.
It shines with its sleek design, easy conditional logic setup, and seamless integrations with tools like Airtable, Notion, and HubSpot—perfect for streamlining your workflows without any coding.
Why We Like It
We love Fillout for its clean interface and how easy it makes building smarter forms. Features like multi-step forms, logic jumps, and smooth CRM integrations are available even on the free version. It’s a big win for anyone who needs powerful forms without hitting annoying paywalls.
Ideal For
Fillout is a great choice for startups, SaaS businesses, freelancers, and anyone managing projects through Airtable or Notion. If you’re after beautifully designed, dynamic forms that can easily plug into your favorite apps, Fillout makes it simple—and free.
Customer Rating
- G2: 4.8/5
Formbricks
Formbricks is a flexible, open-source survey and feedback tool that gives you full control over your data. Designed for businesses that value privacy and customization, Formbricks lets you create unlimited forms, trigger surveys at key touchpoints, and collect insights without relying on third-party platforms—all for free if you self-host.
Why We Like It
We love Formbricks because it puts data ownership back in your hands. It’s highly customizable, privacy-first, and perfect for teams that want advanced survey capabilities without sacrificing control. Plus, the open-source model means you can tweak and expand it as your needs grow.
Ideal For
Formbricks is ideal for startups, SaaS companies, and privacy-focused businesses that want to build in-product surveys, NPS tracking, or customer feedback tools without giving up their data. If you’re a little tech-savvy and want total flexibility, Formbricks is a gem.
Customer Rating
- G2: 4.9/5
Choosing the Right Tool
Start by identifying your needs—do you require logic jumps, branding, integrations, or high response volumes? Match these with each platform’s strengths:
- Google Forms / Microsoft Forms – Best for quick, user-friendly surveys.
- Tally / Youform – Ideal for unlimited, feature-rich free usage.
- Zoho Survey – Great for professional, small-scale surveys.
- Cognito Forms – Perfect for payment collection and detailed customizations.
- Fillout – Top pick for beautiful, Airtable-integrated workflows.
- Formbricks – Go-to for open-source, privacy-first feedback forms.
Choose based on what matters most: functionality, flexibility, or simplicity.
Pro tip
If you’re using surveys to enhance user experience or gather product feedback, make sure your site design supports it. Check out our eCommerce website design guide to build a user-friendly, high-converting platform that works seamlessly with embedded forms.
FAQs
How do I choose the best survey tool for my needs?
The best survey tool depends on your requirements. Consider factors such as:
- Purpose: Is it for customer feedback, market research, or employee engagement?
- Budget: Free tools like Google Forms are great for basic needs, while paid tools like Qualtrics or Typeform offer advanced features
- Features: Look for customization, logic paths, integrations, and reporting capabilities.
- Ease of use: A user-friendly interface is crucial for efficiency
- Audience size: Some tools have response or participant limits, so ensure the plan matches your audience size
Are free survey tools effective?
Yes, free survey tools like Google Forms, Zoho Survey etc can be effective for simple surveys. However, free plans often come with limitations like response caps, branding restrictions, and fewer customization options. For advanced needs, upgrading to a paid plan may be necessary.
Which survey tool offers the most types of questions?
SurveyPlanet offers a wide variety of question types, from simple multiple-choice questions to more advanced options like matrix questions and sliders, making it easy to collect detailed and varied data. Plus, it provides all these features for free, making it a great choice for anyone needing powerful survey capabilities without the cost.
Can survey tools handle multilingual surveys?
Yes, Zoho Survey supports multilingual surveys, making it a great option for businesses or researchers targeting diverse, global audiences. It allows you to create surveys in multiple languages easily, helping you reach and engage a wider demographic without extra hassle.
Is SurveyMonkey better than Google Forms?
Google Forms is a better choice if you need a free, easy-to-use survey tool. It offers unlimited responses, seamless integration with Google Sheets, and a user-friendly interface—perfect for individuals, educators, and small businesses without the need for paid plans.
Is Google Forms free or paid?
Google Forms is completely free. Anyone with a Google account can create unlimited surveys, quizzes, and polls without paying a dime.
Does Microsoft have a survey tool?
Yes, Microsoft offers Microsoft Forms, a free survey tool for users with a Microsoft account. It allows easy creation of surveys, quizzes, and polls with real-time data tracking.
Before We Depart
One thing is certain—you don’t have to settle for restrictive free trials or limited freemium plans anymore.
These free survey tools are packed with essential features and fulfills your requirements for gathering insights, feedback, and data effortlessly.
Now it’s your turn to pick the platform that feels right for you.
Good luck, and happy surveying!
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