AI has revolutionized how we thought, looked and executed content generation. In the last few years, AI powered tools have been integrated into almost all marketing segments for faster, more accurate and automated workflow, and SEO is not an exception.
So many AI-powered SEO tools have emerged in a short span of time that it’s hard to choose which one actually fits your needs. The ultimate goal is to improve your visibility on search engine results pages (SERPs).
So we did the “heavy lifting” part for you and curated 15 AI driven SEO tools that are most worthy of your attention.
Let’s get into it.
What is AI Powered SEO?
SEO with AI tools isn’t some magic trick (though it feels so!). What it does is automate and execute various search engine optimization strategies that would otherwise take up hours of manual labor. Smartly incorporating artificial intelligence into your SEO campaigns can streamline many redundant tasks and eventually improve search visibility.
Here are some examples:
- Topic Ideas: AI tools are one of the best tools to brainstorm an infinite number of topics that resonate with your niche.
- Track Search Trends: Input user search patterns and behavior data to AI and have it provide actionable insights on emerging trends.
- Keyword Discovery: Find high-impact keywords that are aligned with your niche.
- Accelerate Research: AI models have shown tremendous capability in processing huge loads of data for research purposes, saving hours of manual effort.
- Content Outlines: AI tools can provide topic-aligned content outlines to structure your content effectively.
- Optimize Content: Identify areas of improvement in the existing content for better SEO performance.
- Analyze KPIs: Use AI to monitor key performance indicators and compare changes.
- Help with schema: Create schema markup and structured data for enhanced search engine visibility.
- Link-Building: Find valuable link-building opportunities with AI-powered analysis.
- Fix Technical Issues: AI tools can detect technical SEO problems and provide solutions for issues such as broken links and crawl errors.
- Generate specific contents: Ai contents generators can draft concise definitions, FAQs, and pros and cons, comparisons and more.
- Summarize Content: Generate summaries and conclusions.
With all that said, here are the AI SEO tools that are turning heads:
1. HubSpot AI Tools
Features / How It Helps with SEO
HubSpot features many AI tools that offer a comprehensive approach to SEO, including optimizing content and automating processes. Their SEO suggestions tool automatically scans websites and prioritizes optimization tasks so you can prioritize SEO improvements.
Additionally, the HubSpot AI content writer assists in brainstorming topics and creating well structured contents for blogs, emails, and guest posts. The AI blog writer generates search engine optimized posts based on outlines, and the paraphrase tool rewrites existing content according to relevance.
Pricing
The AI features come inbuilt with HubSpot’s CMS and Marketing Hub packages, starting at $20/month. Higher-tier plans include more advanced features and AI functionality.
Pros and Cons
Pros
- Seamless AI content creation with manual input available
- Offers wide range of tools
- Prioritizes SEO suggestions
- Useful for content idea generation
Cons
- Beginners may require some time to figure out things around
- Plans may not be ideal for small businesses
Best SEO Applications
- Creating high-quality, optimized content for blogs, landing pages
- Identifying SEO opportunities
What We Like About It:
HubSpot stands out with the flexibility between manual and AI-assisted content creation. You will be in control while benefiting from their AI-powered efficiency. They combine Semrush keyword data with AI-generated content outlines for blog generation and optimization, making it a good choice for scalability.
2. Alli AI
Features / How It Helps with SEO
Alli AI specializes in automating technical and on-page SEO tasks. It identifies and resolves SEO issues like missing alt text, meta descriptions, and page titles across websites. The tool also generates schema markup, optimizes page speed, and automates internal linking. The bulk optimization feature allows users to set sitewide SEO rules and approve changes with one click.
Pricing
“Business” plan costs $299/month, “Agency” plan costs $599/month, and “Enterprise” costs $1,199/month. They offer a 10 day trial period.
Pros and Cons
Pros
- It can be integrated with major CMS platforms
- You don’t need any coding experience
- Bulk optimization option and comprehensive site updates
- Automated SEO A/B testings based on user data
Cons
- Expensive starting price
Best SEO Applications
Alli AI is best suited for teams and agencies who are focused on technical search engine optimization. It’s particularly useful for improving on-page SEO, automating schema generation, and conducting A/B tests.
What We Like About It
We find Alli AI an excellent option for simplifying technical SEO tasks. You are always in control as the recommendations are implemented only when you approve them. Its compatible with most CMS platforms and the no-code functionality makes it ideal for both newcomers and professionals.
3. Frase AI
Features / How It Helps with SEO
Frase is designed to streamline the content creation and optimization process by leveraging AI. It’s a suite of 4 content creation tools that use Latent Semantic Indexing (LSI) and Natural Language Processing (NLP).
You can research SERP data, generate contents outline, have the AI write engaging contents and optimize it based on various factors such as keywords, user readability etc.
Pricing
Frase AI offers a free trial option with no credit card info required. The paid plans start from $15/month, making it a cheaper option. Plus, all of their plans include a trial period. The AI Article Wizard costs an additional $35/month with up to 30 AI-generated articles.
Pros and Cons
Pros
- Excellent for content research, outlining, and optimization
- Helps brainstorm and draft contents section by section
- Comprehensive AI-powered content briefs
- Competitive analysis ensures content stays relevant
Cons
- Writing full articles can be slower compared to other tools
- AI Article Wizard costs extra
Best Application in SEO
Frase is ideal for content creators and SEO professionals who wish to enhance content quality.
What We Like About It
Frase’s AI-driven content briefs and Writing Assistant make content creation more manageable without hampering SEO quality. The competitive research allows users to stay ahead by analyzing top-ranking content and identifying key information to incorporate in their own version.
3. ChatGPT
Features / How It Helps with SEO
Well, who doesn’t know OpenAI’ ChatGPT!
It is an AI-powered language model that assists with many complex tasks, but let’s focus on its SEO capabilities. As the name suggests, it works based on prompts fed through chats. You will specify what SEO help you need, and it generates quick and structured content (such as title tags, meta descriptions, and content outlines) based on the prompt.
While the contents are robust, make sure to cross-check it to ensure accuracy.
Pricing
The GPT-3.5 version is free and offers unlimited content generation, although there is a usage cap that restricts interactions for some time.
The “Plus” plan costs $20/month and includes a plethora of productive tools such as GPT-4 content generation (and higher versions), DALL-E image generator, browsing capabilities, and more. The Paid plan also allows you to create your own GPT bot for specialized purposes. Our team frequently uses this feature to create brand-focused social media, blogging, and email writing bots.
Pros and Cons
Pros
- Fast content creation
- Supports versatile content types
- Free tier for basic usage
- It can be integrated with other platforms
Cons
- Content may lack accuracy and require human oversight and fact-checking
- The platform still has some bugs and may act up when huge data load is presented
Best Application in SEO
ChatGPT is ideal for content creators, marketers, and SEO professionals who need a tool to speed up ideation, title generation, meta-tag creation, and content outlines. It’s especially useful for SEO professionals facing writer’s block or need to generate drafts quickly.
What We Like About It
ChatGPT is like a multi-talented kid. It assists with a versatile range of tasks apart from SEO. You can use the platform for keyword research, data collection, document and spreadsheets analysis, media creation and more.
That’s a lot of help for a reasonable price.
5. Semrush
Features / How It Helps with SEO
Semrush is a well-known, all-in-one SEO tool frequently used by SEO professionals to improve website performance. It uses AI to automate content creation, track keyword performance, and identify technical issues. Their key features include the On-Page SEO Checker, SEO Content Template, and the Writing Assistant.
The Copilot provides daily actionable insights and automates data analysis and reporting, helping you streamline SEO workflows and save time.
Pricing
While they have a free plan, it lacks the advanced features of higher tier plans and may not be suitable for AI-powered SEO tasks. The paid plans start from $139.95/month making it a bit costly entry in this list. The ContentShake AI Pro costs $60/month extra for generating 25 new content ideas and unlimited articles.
Pros and Cons
Pros
- Comprehensive, data-driven SEO insights
- Integrated AI tools for content generation and optimization
- Easy integration with Google Docs, WordPress, and Microsoft Word
- Copilot offers personalized daily recommendations
Cons
- Copilot’s search data integration is still in beta
- Higher pricing
Best Application in SEO
Semrush is best suited for agencies, SEO experts, and marketers who need an all-in-one SEO tool for managing multiple websites. Its Writing Assistant uses the keyword and SERP data to generate high-quality content and provides insights into content performance.
What We Like About It
Semrush provides comprehensive SEO tools combined with content generation features. It’s great for ensuring consistency in brand voice across content.
6. MarketMuse
Features / How It Helps with SEO
MarketMuse is an AI-powered tool focused on content planning, streamlining management and optimization. It leverages AI and machine learning to detect keyword opportunities, optimize topic clusters, and automate content audits.
With centralized content planning, optimization, and creation, MarketMuse ensures a quicker, more efficient workflow for managing large-scale projects.
Pricing
Offers a free plan with limited access but you can get started without giving credit card info. The starting plan costs $99/month making it a bit expensive.
Pros and Cons
Pros
- Saves time on content management process
- Offers real-time content optimization suggestions
- Easily identifies optimization opportunities
Cons
- Pricing can be high
- Contents may contain grammatical errors
- Interface can be improved
Best Application in SEO
MarketMuse is best suited for content teams and agencies managing large content portfolios. It helps scale content creation through AI-driven briefs and automation.
What We Like About It
Its automated content audits and real-time SEO suggestions saves countless hours of manual work. The powerful keyword insights for and content planning help content marketers easily implement SEO best practices.
7. Jasper AI
Features / How It Helps with SEO
Jasper is an advanced content writing tool similar to ChatGPT that leverages artificial intelligence to create high-quality, SEO-optimized content faster. Its content optimizer and plagiarism detector ensure your content is unique and improves chances of higher search engine rankings.
It supports up to 30 languages, making it an appealing option for a global audience. Like ChatGPT, Jasper can be used to generate various content types such as blogs, social media contents, ad copies, and more.
Pricing
The starting plan “Creator” costs $49/month per user and “Pro” plan costs $69/month per user. Both plans offer a 7 day free trial.
Pros and Cons
Pros
- Multilingual support for contents
- Customizable tone-of-voice
- Wide range of templates for content types
- Plagiarism detector helps maintain originality
Cons
- May take some time to get used to the platform
- Pricing may be high for small businesses or individual users.
Best Application in SEO
Jasper is ideal for content creators and writers who need to produce search engine optimized contents for various purposes.
What We Like About It
Jasper offers customizable tone-of-voice settings and pre-existing templates, making it easier to craft contents that align with your intentions.
8. Yoast SEO AI
Features / How It Helps with SEO
Yoast is designed to make on-page SEO easier for everyone. Its AI-driven features help you create keyword optimized titles and meta descriptions. The Yoast AI Optimize feature helps optimize your copy by analyzing keyphrase usage and gives actionable suggestions for improvement.
The tool seamlessly integrates into Yoast SEO Premium, allowing continuous updates.
Pricing
The AI tools come inbuilt with Yoast SEO Premium, which costs $99/year.
Pros
- Automatically generates tailored meta titles and descriptions
- Provides real-time suggestions for on-page SEO
- Integrates directly into Yoast SEO Premium, making it easy for WordPress users
- Allows tweaking AI-generated contents to fit your brand tone
Cons
- Currently in beta
- Only works with texts under 1,000 words
- Limited to the WordPress Block editor only
Best Application in SEO
A well-suited tool if you are a content writer or a SEO strategist looking for an efficient way to optimize WordPress website content and meta tags.
What We Like About It
Yoast AI combines AI-driven automation with human flexibility. It quickly generates optimized titles and descriptions, but you have the final say.
9. Surfer SEO
Features / How It Helps with SEO
It would be really unjust to not list Surfer SEO. \
Surfer SEO comes with a robust suite of AI-driven features for quick content optimization. It allows content research, planning, writing, internal linking, proofreading, and auto-optimization all with just a few clicks.
They also have some very useful free tools like keyword insights browser extension, AI outline generator, contents humanizer and paraphrasing tools.
Similar to Sermush, it identifies important metrics such as word count, related keywords, and semantic terms to beat your competitors’ SERP ranking. Surfer SEO supports content generation in 10 languages.
Pricing
The starter plan costs $89/month with two higher tier plans and custom plan options available. No doubt it’s a pricey option but they have a 7-day money-back guarantee.
Pros and Cons
Pros
- Easy review and optimization
- Multilingual content generation capability
- Automates internal linking
- Data-driven content suggestions
Cons
- Pricing is higher
- AI-generated content still requires human oversight
Best Application in SEO
Ideal for content marketers, SEO teams, and agencies handling large volumes of content and looking to streamline content creation and optimization processes.
What We Like About It
Surfer SEO’s ability to generate outlines before full content drafts, allows early correction and saves time. The automated content optimization and internal linking features greatly saves manual labor.
10. Shopify Magic for eCommerce
Features / How It Helps with SEO
If your focus is on e-commerce websites, Shopify Magic is perfect for you. It’s an AI-powered tool suite integrated into Shopify’s e-commerce platform. Shopify Magic helps online stores automate content creation for various elements such as emails, live chats, and product pages. It stands out with its ability to automatically generate keyword-aligned product descriptions.
Pricing
Shopify Magic is included in all Shopify plans. The “Basic” plan costs $39/month, and more expensive plans are available. They offer a free trial period.
Pros and Cons
Pros
- Integrated into Shopify
- Automated product description generation
- Customizable tone of voice
- No extra cost for Shopify subscribers
Cons
- Limited language support
Best Application in SEO
Ideal AI SEO tool for e-commerce stores that need to quickly generate product-related content.
What We Like About It
Shopify Magic’s ability to generate product descriptions, customizable tones, and its Shopify integration makes it highly user-friendly for all businesses.
11. Localo
Features / How It Helps with SEO
Localo is focused on helping local businesses rank higher and improve GMB visibility. It optimizes your Google My Business profile with AI-powered features.
The tool detects and offers weekly optimization ideas like responding to customer queries or creating posts, which help boost your profile’s visibility for relevant keywords. Localo also generates AI-powered content suggestions.
Pricing
They have a Free plan with limited features. The “Growth” plan costs $69/month per location and the “Agency” plan costs $99/month per 4 locations.
Pros and Cons
Pros
- Automated local SEO recommendations
- Regular local SEO ranking tracking
Cons
- Plans cost extra to include new locations
Best Application in SEO
Clearly, Localo is best suited for local businesses. Its focus on Google Maps visibility and GMB profile optimization makes it ideal for businesses relying on local traffic.
What We Like About It
Localo simplifies local SEO management with weekly optimization ideas and AI-generated content suggestions, allowing businesses to maintain strong local search visibility.
Other Notable AI SEO Tools
1. NitroPack
What it does: NitroPack focuses on website performance optimization and automates essential tasks like image compression, code optimization, and caching to improve load times across all devices.
Pricing: Starts at $21/month.
2. Yext
What it does: Yext excels at local search optimization and voice searches. One of its standout features is Yext Pages, which allows businesses to quickly create SEO-optimized landing pages.
Pricing: Plans start from $4/week, but the best money-for-value is the “Complete” plan, priced at $10/week.
3. RankIQ
What It Does: RankIQ is an SEO tool designed for bloggers, helping them create content briefs, identify relevant keywords, and optimize blog posts for better rankings.
Price: $99/month.
4. NeuronWriter
What It Does: Combines AI content creation, internal linking suggestions, NLP-driven competitor analysis, and Google SERP data to optimize blogs.
Price: Starts at $23/month.
5. Scale Nut
What It Does: Provides SEO tools for keyword planning, SERP analysis, link suggestions, and article writing with real-time feedback for optimizing content.
Price: Starts at $39/month with a 7-day trial period.
6. NeuralText
What It Does: Offers SEO and content tools for keyword research, AI-driven copywriting, and content optimization using data from top-ranking SERPs.
Price: Starts at $19/month and offers a 5-day trial period.
7. Content Harmony
What It Does: It analyzes search trends, user intent, and competitors to create content drafts, ensuring a solid SEO strategy.
Price: Based on number of contents published per month. Starts at $50 per 5 contents/month.
8. Perplexity AI
What It Does: Perplexity is similar to ChatGPT and some even consider it a top alternative. It helps with both research, idea brainstorming and content generation.
Price: Standard version is Free. Pro plan costs $20/month.
9. SEOpital
What It Does: Helps create high-quality, SEO-optimized content by integrating real-time internet data. Offers AI-driven semantic optimization and supports multilanguage. Plus, contents are auto-humanized to stand out.
Price: Credits-based plan. The basic plan costs $50/month and provides 20 credits each month.
10. Robinize
What It Does: Robinize is becoming a popular Ai powered SEO tool due to its keyword research, Google-friendly content generation and optimization, and rank tracking features. The free version comes with ChatGPT integration.
Price: Free plan with limited features. Paid plans start from $19/month.
11. Leap AI
What It Does: Leap AI offers a suite of AI assisted marketing tools including content writing. Users can generate a full length blog post with just a few clicks.
Price: “Blog Writer” plan starts from $64/month while the “Tools/Workflows‘ plan starts at $7/month.
How to Write SEO-Friendly Content Using AI
When it comes to organic traffic, Google reigns supreme, and they have made their stance clear on AI-generated content:
Special notes section
“however content is produced, those seeking success in Google Search should be looking to produce original, high-quality, people-first content demonstrating qualities E-E-A-T. (Source)“
However, the biggest drawback with AI generated content is, it’s not perfect!
AI-produced drafts usually require human review to meet the desired quality and accuracy. This is just like hiring an assistant for your SEO projects. Let it take care of the heavy loads, but make sure to scrutinize and rectify every piece before finalizing.
Since the exploding popularity of artificial intelligence in automation, our team has been leveraging various AI tools to produce high-quality, Google-friendly contents that rank!
Here is the secret recipe (BTW, this blog was written in the same method):
1. Keyword Research
Begin with thorough keyword research. We use tools like Semrush to identify relevant, high-traffic, low-competition keywords that are easier to rank for. If you don’t have Semrush’s paid plan, the free plan allows up to 10 searches per month, or you can check out the alternative SEO tools.
2. Generate Content Outlines
Once you have your keywords, it’s time to create a content outline. Use any of the AI SEO tools we have discussed to generate contents outlines.
We love tools that analyze top-ranking competitor pages, semantic keywords, related keywords, and Google “people also ask” questions to build skyscraper content outlines. Make sure to review the outline and make necessary adjustments.
Start with free SEO tools like Robinize, ChatGPT, or Perplexity.
3. Write SEO-Friendly Content Using AI
Next, use AI content writers like ChatGPT or Frase.io to draft contents. Specify tone, style, ideal lengths, context, format etc. for better output. If you are new to this, check out some AI prompt libraries to get prompt ideas.
We suggest generating contents for 1 section of the page at a time.
Make sure to include FAQs section that comprises answers from Google’s Featured Snippets and People Also Ask sections.
One crucial factor to consider is aligning your contents with Google’s E-E-A-T guideline (Experience, Expertise, Authority, and Trust).
Here are some tips to align your website with E-E-A-T:
- Author Bio: Include an author bio that highlights the author’s expertise and experience level in the subject matter. If possible, add a link in the bio that leads to author’s detailed background.
- Awards & Recognition: Mention any specialization, rewards or achievements of the author.
- Social Proof: Link to your company’s and the authors’ social media profiles or other platforms where people can check out their credibility.
- Personal Input: Include examples, personal experience, case studies, or highlighted expert opinions.
4. Humanize
Humanizing is the process of adding a personal touch to the content. No matter how good an AI is, it still lacks that human emotion (at least now). Here’s what we do to humanize AI-generated content:
- Use AI content detector tools like zerogpt.com to find the parts that sound like AI the most
- Read the texts thoroughly to see how you can put some emotional touch to it
- Either manually modify the contents part or use tools like WriteSonic to humanize it as desired.
- To ensure contents are highly readable, we make sure to twitch at least 50-70% of the post and break paragraphs into shorter portions.
5. On-Page Optimization
Use any of the above-mentioned on-page SEO AI tools for keyword/semantic word placement suggestions, internal linking opportunities, content readability improvement, H1, H2, and H3 tags, image alt text generation, etc.
Meta titles and descriptions are still essential for search engine rankings. Use AI tools to generate appealing, click-worthy metadata but manually review for accuracy and SERP compliance.
We ask AI tools to provide multiple suggestions based on targeted keywords and topics. Based on these suggestions, we either choose the best among them or combine parts from different ideas.
Always review the final content manually.
6. Publish and Monitor Your Results
Publish once the final content is ready and share over social channels. Use rank-tracking software like Semrush, Ubersuggest, or SE Ranking to track performance.
Conclusion
AI SEO tools offer incredible creativity in generating content and save hours of manual work with efficient optimization.
At the end of the day, your content should provide value to your target audience and encourage them to engage with it. That’s how Google and any other search engine grade content.
And in our experience, that’s the accurate measure of success.
